Sunday, February 25, 2007

Do you Squidoo?

Do you Squidoo? is a social networking site that allows people to create a "lens" (page) about any topic. Many businesses are using these lenses to help try and build new business. Real estate agent Ken Smith has built up a few lenses that cover areas that he sells homes in. Here are a couple of them; Roselle, IL and Algonquin, IL. As you can see these lenses are built to give information about the city and then drive traffic to the main website to convert the leads.

By thinking outside of the "box" Ken had been able to increase his online exposure and capture new leads. So how can you use Squidoo to help build your brand?